Day nursery in Ashby

Emily Edwards

My Incredible Journey started 9 years ago at Incredible Kids Hilton where I held various positions including Nursery Nurse and Room Leader. I also covered maternity leave, on separate occasions, acting as Deputy Manager and Manager.

During my time as acting nursery manager for Hilton, the Ashby site began its build, after accepting the position as full-time manager at Ashby de la Zouch I began attending planning meetings for the layout and structure of the nursery building. Along with Samantha Corbin, the founder of Incredible Kids, we chose the interior designs for the children’s rooms and started the process of creating Incredible Kids Ashby which opened in July 2016 and has continued to grow ever since.

I currently hold a BTEC Level 5 diploma in Management and Leadership and have an NVQ level 3 CACHE diploma in Childcare and Education. I am extremely passionate about the nursery and the standards of childcare we offer. We choose high quality, passionate and dedicated staff members.

My role is to oversee the day-to-day running of the nursery and continuously implement new ideas and liaise with the staff to find ways to improve practice whilst building strong, positive relationships with the children and their families along the way.

My husband and I welcomed the safe arrival of our little boy, Teddy, in September and will be delighted to send him to Incredible Kids.

Our Rooms

Here at Incredible Kids Ashby Day Nursery we are a 107-place nursery and offer:

  • 30 places within our Baby Room
  • 39 places within our Toddler Room
  • 38 places within our Pre-School Room

The structure of our Baby Room is open plan and can accommodate children aged 12 weeks – 24months. It is uniquely and brilliantly designed into different areas including a safe crawl area for the babies and space to explore for the older ones. This ensures that all the children within the room are able to explore and develop.

With safety in mind, our Baby Room offers custom-made remote-controlled blinds (so no dangerous cords) and temperature control in each room, making our offering unique. We also provide Baby Wipes free of charge.

We have a Key Person system in which every child is allocated a Key Person. All of our furniture and resources are of high quality, purchased from Community Playthings.

The children are provided with a daily diary which staff complete every session to inform you of how your child has been during the day, what activities they have been doing and what they have eaten. All Staff will also ensure a full hand over takes place upon collection.

The ratio of Staff to children within this room is 1:3 to ensure the highest level of care for all children, and always time for lots of cuddles!

Our self-contained Baby Unit includes:

  • Safe crawl area
  • Messy play area
  • Flexible Open play area (includes a Black & White area & sand play)
  • Access to Outdoor area
  • Kitchen area
  • Separate Sleep area with Cots
  • Eating area
  • 2 x Changing areas
  • Toilet facilities for those who are potty training

This room is a free-flowing unit with access to an outdoor area. The unique layout includes a safe moveable wall between the Toddler and Pre-School Rooms which allows for combined learning, sharing and extended play areas (we find this useful when organising our annual concerts and initiatives).

The Staff within this unit plan structured activities that are inviting and, age & stage appropriate following the guidelines of the Early Years Foundation Stage

The ratio of Staff to children within this room is 1:4 to ensure a high quality of care and enabling small group activities to take place.

We have a Key Person system in which every child is allocated a Key Person. At the end of the day a member of Staff will give you a full hand over of what activities your child has been taking part in, what they have eaten, if they have slept etc. This information will also be written in their daily diaries.

Our self-contained Toddler Unit includes:

  • Free flow Outdoor area (includes a growing area, outdoor sandpit, outdoor construction and water wall)
  • Hard-Floor area for Messy play / Meal Times
  • Flexible Open play area
  • Cosy area
  • Sleep area
  • Changing area & Toilet facilities for those who are potty training

We have a more structured routine within Pre-School including circle time, self-registration, small group activities etc.

We follow the Early Years Foundation Stage as a guide to plan age appropriate activities and next steps for each child.

Within Pre-School we begin to introduce school readiness and promote independence. During meal times we have self-service, and in a morning, we have self-registration.

We also offer “jolly phonics” sessions through songs and games.

Throughout the day your child will have access to a variety of adult led activities, in conjunction with free choice play, where they can choose what they wish to do/play with.

Pre-School has a fantastic free flow outside area which they can access throughout the day whenever they choose.

Each child will have a Key Person who will individually plan activities and next steps for them.

The ratio of Staff to children in this room is 1:8, this allows Staff to provide high quality care of small groups.

Our self-contained Pre-school Unit includes:

  • Free flow Outdoor area (includes a growing area, mud kitchen, balancing beam and Story Teller Chair)
  • Messy play area
  • Flexible Open play area
  • Cosy area
  • Toilet facilities
  • Access to Information and Communication Technology

To complement our Baby, Toddler and Pre-School rooms, Incredible Kids also offer a self-contained Sensory Room.

The stimulating, soothing, colourful yet tranquil surroundings of our Sensory Room which is dedicated to children of all ages (even our staff love it) allows rich and varied experiences enabling the exploration of textures, lights and sounds using their senses (sight, smell, sound & touch).

Sensory play provides enormous benefits for children; such benefits include:

  • Safe, secure & calming environment allowing children to relax and let their exploratory minds evolve
  • Encourage Social and language skills
  • Encourages Social interaction and awareness of others
  • Stimulates children’s brains leading to vast learning opportunities
  • Promote the learning of new skills
  • Encourages hand and eye coordination

Parent Testimonials

Meet the cook


Michele has 14 years’ kitchen experience and an NCFE Level 2 in Nutrition and Health. Michele constantly reviews industry guidance to stay abreast of any changes and is currently studying towards an NVQ in health and nutrition.

“I’ve had the pleasure of working at Incredible Kids Ashby since we opened. I enjoy helping the children to develop their taste buds, gain knowledge, and discover new foods. I also enjoy getting to know the children as individuals and developing a good rapport with them”

Food at Incredible Kids

Contact Us

We want you to be 100% sure that Incredible Kids Day Nursery is the right nursery for your child. Our friendly and experienced team would be pleased to answer any questions that you may have as well as arranging a visit to the nursery

Incredible Kids Day Nursery Ashby
3 Norman Court
Ivanhoe Business Park
Ashby de la Zouch
LE65 2UZ

Get driving directions

Our enviable location allows us to serve many local towns, villages and Cities as we have excellent links to the M1 and A42. We are located approximately 30 minutes from 4 major Midlands cities of Derby, Leicester, Nottingham and Birmingham

Our location sits in between excellent A50 and A38 road links, in the idyllic South Derbyshire

We are open 07:30 – 18:00 Monday to Friday excluding public Bank Holidays.We close for 1 week over the Christmas period.

Extra-curricular activities

Forest School: Hands-on learning in a woodland environment

Forest School is a unique educational experience and process that offers children the opportunity to succeed and develop confidence and self-esteem through hands-on learning experiences in a woodland environment.

Children engage in motivating and achievable tasks and activities throughout the year and in almost all weathers. Children will work with tools, play, learn boundaries of behaviour; both physical and social, grow in confidence, self-esteem and motivation whilst developing an understanding of the natural world.

Mini Professors: Fun Pre-School Science Classes for 2-4-year olds

Mini Professors is a science programme that has been designed specifically for 2 to 5-year olds. They make science classes fun and enjoyable for pre-school children which include experiments, stories and singing. Incredible Kids love that they follow the Chinese proverb “Tell me and I forget. Show me and I remember. Involve me and I understand”

Zoo Lab: Bringing learning to life with animals

ZooLab are all about working with animals to amaze, educate, inspire – and reach defined goals. In everything they do, animals are at the centre of things.

Their rangers visit settings to provide animal handling experiences to children, bringing them closer to nature, and stimulate an interest in science, nature and learning.

Our Reviews

Download our latest Ofsted report here (opens as PDF)


© 2018 Incredible Kids Day Nurseries.

Website Design by DLZ Design.