At Incredible Kids we believe it’s important when your child is at nursery that you feel confident and reassured they’re in safe hands. We pride ourselves in providing a warm and safe environment where your child can learn and develop their personality whilst socialising with other children and adults. We cook fresh, healthy food helping them to grow up big and strong, we are enthusiastic about physical exercise and our highly qualified and experienced nursery teams always keep you informed of their progress. Incredible Kids Nurseries are purpose-built nurseries with wonderful indoor and outdoor spaces, filled with engaging toys and fun activities that stimulate exploration and learning for each child’s particular developmental stage. Our Hilton Nursery also boasts its own Soft Play. All our nursery activities are designed to ensure that your child learns and progresses in all 7 Areas of Learning following the guidelines of the Early Years Foundation Stage. We also ensure that there is plenty of time for cuddles!

Sam’s Vision, Mission & Our Values

Chris Corbin

Samantha Corbin (Nursery Founder)

Incredible Kids was established in 2013 by entrepreneur and mother of six, Samantha Corbin, on the site of the former Pride Park Day Nursery in Derby. Sam soon went on to increase the Incredible Kids offering via the acquisition of our Hilton setting in 2014 and new-build of Ashby in 2016.

Sam’s passion for childcare shines through the welcoming, diverse and nurturing environments that have been created for all of our Incredible Kids and employees alike. We strive for brilliance in everything that we do.

Sadly, Sam lost her short battle with Cancer on Sunday 16th July 2017. The Incredible Kids team, under the direction of Chris Corbin (Sam’s husband), work tirelessly to deliver on Sam’s mission:

To give a child the best possible start in life by providing a warm, safe nursery environment where each child can learn and develop their individual personality.

Everything we do for our children, Parent/Carers and staff is guided by a deep commitment to our values:

  • Passionate –

    We create environments that our children can develop in, our parents can be proud of and our employees’ passion for childcare can shine through.

  • Welcoming –

    We have warm, friendly, safe, happy nurseries and staff.

  • Nurturing –

    Each child is encouraged to reach their full potential through praise, celebration, sensitivity and mutual respect.

  • Diverse –

    We treat everyone with patience, consideration and courtesy; and encourage the same in return.

  • Brilliance –

    We recruit only the best, highly-qualified, passionate and committed staff and we invest heavily in furthering their knowledge, enhancing their skills and retaining them.

What makes Incredible Kids So Incredible?

All our Children’s Day Nurseries are purpose built with wonderful indoor and outdoor spaces, filled with engaging toys and fun activities that stimulate exploration and learning, for each child’s developmental stage. All our nurseries have:

All of our children have plenty of opportunities to get fresh air and explore via free-flow access.

We take your child’s safety seriously. The use of Mobile phones is prohibited throughout the nurseries. Our front doors are intercom controlled and we use high handles and vision panels along with CCTV in each of our rooms.

Free private off-road parking, ensuring that drop-off and collection are as safe and hassle-free as possible.

Each of our sites has its own sensory room, which all children have access to.

Caring for Animals – Each of our nurseries house and look after various animals & insects (including a Bug Hotel, a Wormery, African Snails, Guinea Pig, Tortoises and Fish) and in turn we teach the children to care for animals by setting them age-appropriate tasks (e.g. refilling the water bowl). Teaching children the importance of responsible pet guardianship is a valuable way to nurture kindness and consideration for the needs of others.

Separate Sleeping Areas for Babies. Sleep is important for babies to develop their social skills and that is why we have created separated areas for your little ones to sleep. Our separate, quiet and relaxed sleeping areas allow unlimited viewing so that your child is always monitored.

We bring in extra-curricular activities to enhance stimulation and developmental learning of our children. On occasions we take the children out of the nursery settings to explore their surroundings. An example of this would be the ever-popular Forest School, take a look at it here.

Nutrition – All of our brilliantly balanced meals are prepared from fresh, on-site, by our experienced Cooks. We can cater for all types of allergies and dietary requirements as almost all of our ingredients are sourced through traceable suppliers. Check out our menus here.

Our Highly qualified staff are recruited based on their qualifications, experience and passion for childcare. We are extremely proud of our highly qualified teams and the depth of experience that they bring to our settings. Ongoing development is paramount to us, demonstrated in the fact that all of our employees will hold a Paediatric First Aid (PFA) training qualification.

We take pride in our settings which is demonstrated by our 5-star food hygiene ratings and cleanliness.

How to Find Us


Incredible Kids Day Nursery Ashby
Ivanhoe Business Park
3 Norman Court
Ashby de la Zouch
LE65 2UZ

Our enviable location allows us to serve many local towns, villages and Cities as we have excellent links to the M1 and A42. We are located approximately 30 minutes from 4 major Midlands cities of Derby, Leicester, Nottingham and Birmingham.

We are open 07:30 – 18:00 Monday to Friday excluding public Bank Holidays. We close for 1 week over the Christmas period.


Incredible Kids Day Nursery Derby
2 Royal Scot Road
Pride Park
DE24 8AJ

Our location is in the heart of Derby City Centre, next to Derby Train Station and only moments from major Roads including the A52, A50, M1, A6 and A38.

We are open 07:00 – 18:00 Monday to Friday excluding public Bank Holidays. We close for 1 week over the Christmas period.


Incredible Kids Day Nursery Hilton
2 Witham Close
DE65 5JR

Our location sits in between excellent A50 and A38 road links, in the idyllic South Derbyshire

We are open 07:30 – 18:00 Monday to Friday excluding public Bank Holidays. We close for 1 week over the Christmas period.

Truly Amazing Childcare is just a phone call away! Please contact one of our nurseries to speak with a member of our qualified and helpful team who would be more than happy to help you to start your family’s incredible journey.

© 2018 Incredible Kids Day Nurseries.

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